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The Top 100 CEOs on Social Media
Is your company’s fearless leader social? (And I don’t mean the join-you-for-beers kind.) Not many are. A report from CEO.com found that 61 percent of CEOs have no social presence whatsoever, and of...
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How 20 Brands Are Celebrating Game of Thrones on Social Media
What is dead may never die, and Game of Thrones is far from dead. The medieval-esque fantasy epic only seems to grow more omnipresent from season to season, and with that unending popularity comes a...
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How Your Business Can Make the Most of Instagram’s New Album Feature
Instagram is introducing the ability to add up to 10 photos and videos to a single post, album-style. Users can swipe through to see each individual piece of content in the post, similar to Snapchat’s...
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Twitter Makes Changes to Combat Spam: Here’s What You Need to Know
In February 2018, Twitter announced new guidelines around the use of automation and multiple accounts. If you use automation (such as scheduling tweets to be posted later) or manage multiple Twitter...
View ArticleAs Facebook Shifts, Instagram Emerges As A New Home For Brands
This post was originally published on Forbes. For big brands, the difference can be staggering. When Mercedes-Benz shared a post on Facebook recently about the premiere of its new A-Class, the update...
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Social Media in 2020: 11 Data-Backed Predictions
2020—it’s a year that, because of its symmetrical numerology, tends to attract a disproportionate share of futurist musings. Not wanting to be left out (as well as to capitalize on the SEO term “social...
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Does Social Media Impact SEO? We Ran an Experiment to Find Out
Can social media help with SEO? Before we answer that question, a quick glossary of common search engine optimization terms for readers who may not be SEO experts. Glossary of SEO terms SERP: Search...
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The Ultimate IGTV Guide: How to Create an Engaging Channel
IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram and as a standalone app. It launched in June 2018. IGTV videos are designed to be longer than Instagram...
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